Post #8–Two Women Business–Kendra Bonnett and Matilda Butler

If you read much about Search Engine Optimization (SEO) for your blog, you’ve probably heard that video is a fast, easy, and powerful way to improve your standing in Google. All well and good…but most authors and entrepreneurs don’t know where to start. “I don’t have a video camera,” they tell me. “Do I need some complicated piece of software?”

Inexpensive video cameras and powerful software tools do exist. But today I want to give you an easy alternative…something that will get you started with video. It’s a new browser-based screencasting tool called ScreenToaster. “Browser-based” means the tool runs on your Web browser. There’s no software to download. It runs equally well on both PCs and Macs. And it’s FREE. “Screencasting” is video technology that captures action on your computer screen in real time.

You can see a quick demo of ScreenToaster:

[click to continue...]

“I just don’t know what to blog about.” I can’t tell you how often I hear that one. While the obvious answer is, “Then don’t blog!” I suspect the problem is more fundamental. Many people who blog or think they should blog don’t know why they’re doing it…except that it seems everyone else is blogging. So before you start blogging…or give up on an apparently unsatisfactory blogging experience, consider these 21 steps. They’ll help you know how (or even if) you should go forward.

Now, as a twist today, I crafted this post in response to a challenge over at Copyblogger. Author Brian Clark suggested we all take a page from a current issue of PC World and create a post with a list headline. You can see his post by clicking here.

I’m not going to elaborate on any of these 21 items as my post would be impossibly long. But I promise to return to some of these subjects in future posts and explore them in greater depth. Also the items are in no particular order. Enjoy.

[click to continue...]